Fatherhood 101: tips for dads to be
Are you a dad to be or do you know a dad to be? If so this post may help by providing advice on what to expect when the little one finally arrives. Of course every experience is unique, though some...
View ArticleTrust Barometer and its implications for social media
This post was first published on the Edelman Australia Blog. The Trust Barometer findings presents interesting implications for businesses in the area of social media. Below are four aspects of the...
View ArticleSocial activism: how to respond to an attack on your social media presences
This post provides five tips on how to respond to a social activist attack on your brand or company social media presences. Protesting has changed Organisations’ social presences, be they on Facebook,...
View ArticleGliss Flute and Harp – website build
The above is an image of a website I have created for my good friend Azumi Lehman, who is one of the country’s best harpists and one half of Gliss Flute and Harp. The other half of Gliss Flute and...
View ArticleGo Try It On – a review and overview
The last week or so has involved me trying on clothes in the morning, heading into my little girl’s room (the only room in the house with a full length mirror) taking a photo and then uploading it to...
View ArticleBranding 101 – tips for small business owners
I have recently been invited to be a regular writer for MYOB’s blog for small business owners. This is my first paid writing gig, so I am quite excited by it. There is a whole series of posts that I...
View ArticleShould I block employee access to Facebook?
I wish I had a dollar for every time I’ve been asked by small business owners if they should block social media access to their staff. My answer is always no. Social media represents an enormous...
View ArticlePublicity vs PR
Do you know what is the difference between publicity and PR? I have worked in the PR industry for more than ten years and it is only today that I have been served a definitive definition, courtesy of...
View ArticleShould the NRL do away with cheerleaders?
I am typing this as I watch the AFL Grand Final between Hawthorn and Sydney. On my Tweet stream, sophisticated, fashion forward female friends are tweeting about the wine they will be drinking whilst...
View ArticleSocial media monitoring and engaging influencers
Below is a presentation on social media monitoring and engaging influencers that I presented this week at a General Assembly training day on the basics of social media. The audience was made up of a...
View ArticleSamsung offers chance to get photo on Sydney Opera House sails
Samsung and the Sydney Opera House are offering Australians the chance to have their photographs projected onto the sails of the Sydney Opera House. To enter you simply need to head over to...
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